MICE Advisory

After 11 years of producing and executing high calibre conferences and strategic meetings for international organizations, government entities and Fortune 500 companies, Chiara has been chosen to lead the MICE (Meetings, Incentive, Conferences and Exhibitions) division of the Royal Commission for Riyadh City, powering Riyadh as the next MICE global destination by 2030

The Royal Commission for Riyadh was established by a Royal decree in August 2019. The Commission is responsible for the urban, economic, social, and cultural development of Riyadh, the capital city of Saudi Arabia.


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Chiara’s responsibilities include:

  • Creating and delivering the MICE strategy for 2020-2022

  • Establishing strategic partnerships with local and international organisations

  • Developing the MICE ecosystem (job creation)     

  • Creating synergies with the private sector, to identify
    gaps in the market

  • Producing marquee global events in alignment with
    Vision 2030’s objectives

  • Organizing and managing high profile events with top tier
    international partners

  • Attracting foreign giga brands (trade shows/conferences/summits)
    to host their next editions in the capital

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